In AD’s September–October 2014 issue, the conversation was not simply about furniture — it was about translating the language of international design into a distinctly Indian way of living. Under AD Workbook, our Noma Sideboard was spotlighted as a masterclass in adaptable form — a piece that carried global sophistication while remaining deeply intuitive to the rhythms of the Indian home. Quietly architectural, it exemplified storage as sculpture, utility as elegance.

Within the same issue, the Loft Coffee Table made its appearance in a companion feature — a study in proportion, balance and discreet drama. Linear yet lyrical, it embodied the contemporary restraint that defines our design vocabulary: never loud, always intentional.

This AD feature marked a pivotal moment — recognizing Iqrup + Ritz not as trend followers, but as interpreters of global aesthetics for a design-aware India — with integrity, intelligence and craft at its core.