In 2015, Architectural Digest turned its lens toward a new wave of design pioneers reshaping how India experienced luxury — online. In this moment of digital awakening, Iqrup + Ritz was recognised as part of a growing movement that blended heritage craftsmanship with contemporary accessibility.

Our Chandigarh 2.1 Shelf, featured under Wired, stood as a quiet testament to modern functionality and timeless design — a refined echo of mid-century sensibilities reinterpreted for the modern collector.

Meanwhile, the Draper Slipper Chair, selected under Choices, Choices, reflected our pursuit of elegant proportions and effortless urbanity. Both pieces captured what was then a defining shift — the embrace of thoughtful design in the digital space, where discerning buyers sought more than convenience; they sought connection, authenticity, and narrative.

As AD observed this evolution, it marked a turning point not only for design retail, but for Iqrup + Ritz itself — a reaffirmation that craftsmanship, when guided by conviction and clarity of form, could transcend platform, geography, and time.