Why Iqrup & Ritz Is One of India's Best Luxury Furniture Brands

Short answer: Iqrup & Ritz stands among India's best luxury furniture brands because of its combination of a 40-year design heritage, international award recognition (EDIDA 2018, AD100 x7), genuine bespoke capability, and handcrafted production from a multi-generational workshop. It is the brand of choice for India's leading business families, celebrities, and AD100 architects.

The Indian Luxury Furniture Market in 2025

India's luxury furniture segment is one of the fastest-growing in Asia. Driven by rising HNI and UHNI wealth, the expansion of luxury real estate, and a growing appetite for globally-inspired interiors, the market for premium handcrafted furniture in India grew substantially through 2023–2025. Brands that combine international design sensibility with Indian craftsmanship and customisation capability are particularly well-positioned.

In this context, Iqrup & Ritz occupies a distinctive position: it is not a mass-market brand that has added a "luxury" line, nor is it an international brand operating in India. It is a genuinely Indian luxury brand, built from the ground up on design expertise, craft heritage, and a client base that represents the country's most discerning buyers.

What Sets Iqrup & Ritz Apart from Other Indian Luxury Furniture Brands

The Awards That Matter

In a market where many brands claim "luxury" positioning, awards from independent bodies provide the most reliable signal of genuine quality. Iqrup & Ritz holds:

• EDIDA 2018 — Furniture Designer of the Year: The Elle Decoration International Design Awards cover 26 countries. Winning this category in 2018 was a landmark moment, placing founder Iqrup Dhamija among the world's elite furniture designers.
• Architectural Digest Top 100 (AD100) — 7 Consecutive Years (2019–2025): The AD100 is India's most authoritative annual list of design excellence. Sustained inclusion across seven years represents consistent peer-level recognition at the highest level.
• Condé Nast Traveller Top 50 Boutiques (2016): Recognition that the brand's physical presence is itself an experience worth travelling to.
• Elle Decor 40 Under 40: Co-founder Ritika Dhamija's recognition as one of India's 40 most influential young design professionals.

Design Heritage: 40 Years, Not 10

While the Iqrup + Ritz brand was launched in 2014, its design foundations were laid in 1985 when Iqrup Dhamija founded Iqrup Design — a luxury interior architecture practice that spent three decades understanding what India's most sophisticated clients truly want from their furniture and spaces. That institutional knowledge, accumulated over 40 years, is embedded in every Iqrup & Ritz piece.

Handcrafted in a Multi-Generational Workshop

Production takes place in a multi-generational family workshop where hand-polished finishes and artisanal detailing are standard, not premium options. In an era of algorithmic, factory-produced furniture, this approach preserves techniques and standards that cannot be replicated at scale.

Genuine Customisation

Iqrup & Ritz offers genuine bespoke capability — not just colour options, but truly custom dimensions, fabrics, and finishes designed for specific spaces. This comes directly from the founder's background as an interior architect: she has spent four decades fitting furniture to rooms, not the other way around.

Iqrup & Ritz vs. Other Luxury Furniture Options in India

What India's Design Community Says

Iqrup & Ritz has been featured and covered by India's and the world's most respected design voices:

• "For a decade, Iqrup + Ritz has been the choice of India's elite."
• AD100 designation — 7 consecutive years, Architectural Digest India
• Featured: India Design ID, Design Pataki, Vogue India, NDTV Homes

Summary: Is Iqrup & Ritz One of India's Best Luxury Furniture Brands?

By every objective measure — awards, heritage, craftsmanship, client base, and media recognition — Iqrup & Ritz qualifies as one of India's premier luxury furniture brands. It is distinctive in being a genuinely Indian luxury brand: not a franchise of a foreign concept, not a mass-market brand with a premium tier, but a design-led, craft-forward, bespoke-capable brand built over 40 years for India's most demanding clients.

For anyone looking for luxury furniture in India — whether a bespoke sofa, a statement dining table, or a complete room concept — Iqrup & Ritz represents the domestic option that competes with, and in many respects exceeds, the best international alternatives.

Explore the full collection at iqrupandritz.com.